Manifesto | Chase The Trends

Chase the Trends is a manifesto I wrote during my junior year at West Virginia University. It was all about keeping up with today's trends and staying on top of them. Trends are changing every day before they even become a trend and it's up to us as designers to stay current.

The manifesto body copy

As an artist, success is the motivation to each creation. Not so much in the sense of paychecks, but with the idea that the work you do from the effort you make on each project you’ve completed is fresh and meets the need behind the design idea. The work produced should make a difference, affect lives positively, and make things easier for the consumer by meeting the intended goal. Designs that are successful draw from their usefulness. Producing successful designs requires more than just a visual. It requires research, reason, and to be caught up with the current trends. Every aspect of our world can have positive and negative impacts on design. Simple things such as social media, TV and fashion all influence what design is and how it will be useful. These influences can be sources of great inspiration to either improve design, scrap it and create better, or to keep it with small changes. Because trends change rapidly, design can become neutral quickly. This can be frustrating because, to be successful, the design has to meet the need of the client but also feed the artist’s sense of accomplishment. Designers make art because the world is constantly evolving and they love chasing the new. Finding a way to utilize the ever changing is the ultimate challenge for success. Trend research shows that design adjustments are requirements in the current art world. There is a sense of “hard to please” with client requests because they want to beat others in the race to create. This is set difficult due to trends changing before they’re even produced. Designers should spend an equal amount of time keeping up with current day trends and utilizing them before they’re gone. This constant interaction with the current “hot idea” is a source of frustration but more importantly a sense of accomplishment when the designer is able to best the challenge. This is why we design. Taking on these everyday challenges of making life easier for clients or consumers while keeping things current.